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Did Google really lose search market share to Microsoft Bing in April?

avenueadsBy avenueads1 May 2024No Comments2 Mins Read
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Little change to Microsoft Bing's search market share
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Statcounter has up to date its search engine market share stats for April – and the outcomes are surprising. In the event that they’re true. I’m uncertain – however hoping Statcounter will verify whether or not these numbers are certainly correct.

By the numbers. Google’s U.S. search market share within the U.S. fell to 77.52% in April, down from 86.94% in March and down from 88.8% in April 2023. In the meantime:

  • Microsoft Bing grew to 13.05% in April, up from 8.04% in March.
  • Yahoo (!) grew to 7.3%, up from 2.48% in March.

See why I’m skeptical but? How are Microsoft Bing and Yahoo rising that a lot in a single month?

However wait, there’s extra.

Google’s international search engine market share dropped from 91.38% in March to 86.99% in April. In the meantime:

  • Microsoft Bing grew to five.8% in April, up from 3.35% in March.
  • Yahoo grew to three.06% in April, up from 1.1% in March.

There are different unexplainable swings – some greater than others – present in different areas as nicely, primarily based on Statcounter’s knowledge.

However. Earlier than you begin cheering, the info appears suspect. Some expect Statcounter to “appropriate” these figures as a result of these types of huge swings appear inconceivable and unprecedented.

Why we care. My first thought after seeing these numbers was: they appear incorrect. Person conduct doesn’t change this quickly. Whereas SEOs and others have been closely essential of Google over the previous few years, usually with good cause, I’ve by no means seen market share figures swing like this in a single month except there was a change to how the info was collected or there’s some kind of challenge with the info.

What Statcounter is saying. Nothing but, however I’ve emailed the corporate to get some perception into whether or not these numbers are correct.

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