Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie

In case you fell off the bandwagon of sticking to your New Yr’s Decision to grow to be a content material creator, you’re not too late.

Fall is the finest time of 12 months to get began, so I wish to stroll you thru my step-by-step course of for planning out the subsequent 4 months of content material. This course of is similar one I’ve used to develop my model, Modern Millie — it is helped me obtain over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.

Whether or not you‘re a content material creator or enterprise marketer, I’ve little doubt you’ll discover one thing on this course of that may be just right for you. Let’s leap in.

Why is the autumn the very best time of 12 months to start out creating?

There are two main causes the autumn (primarily September by way of November) is among the finest instances of the 12 months to create content material:

1. Through the summer season, the solar is out longer, individuals go on trip, and children aren’t at school so that you’ll usually see a dip in engagement on social media since persons are outdoor extra.
   Going into the autumn season, it begins to get darker sooner, individuals fall again into their routines, they usually get again into consuming social media.
2. You’re in a position to make use of the vacations to your benefit.

Right here’s Stephanie, for example.

Final 12 months, Stephanie was preparing to surrender on being a content material creator, however as an alternative through my coaching, she labored on this four-month content material technique. From September by way of December, that is what occurred:

• She posted 61 Reels (one video each different day)
• 16 of them obtained over 100,000 views
• 7 of them hit over 1,000,000 views
• Her most watched video acquired 36,000,000 views and landed her on Good Morning America
• She grew from 8K to 75K followers

Now you can see the facility of accelerating your content material creation efforts within the fall, let’s leap into my course of.

Step One: Choose Your Platform

Whereas the instance I used talked about Instagram, this technique can work for any of the three social platforms: Instagram, YouTube and TikTok.

Choose one to start out with initially of your development journey. This manner you may put 100% power into mastering the platform, versus 33% power into Instagram, 33% into YouTube, and 33% into TikTok (that might get you slower outcomes).

Step Two: Choose Your Posting Frequency

That is going to be a schedule that you understand you may realistically sustain with for the subsequent three to 4 months. It must be lifelike for you, and one thing you may adapt into your present way of life. These are widespread frequencies that we see on-line:

➡️ YouTube: As soon as per week
➡️ Instagram: 3-5x per week
➡️ TikTok: Each day

As soon as you understand how usually you wish to submit, plug that right into a calendar to see what number of movies whole you may be creating every month (see picture for instance). It is a quantity we’ll come again to in step 4.

Step Three: Get Clear On What Your Content material Ought to Be

In case your purpose is development or fast development on-line, it’s essential to be intentional with each piece of content material you create. Most companies or creators will skip this step however it’s so vital to get clear in your imaginative and prescient, in order that your content material may be clear, as nicely.

To start out, reply these three questions:

• What business are you in?
• What part of that business are you going to deal with?
• Who do you wish to attain/who’s your audience?

Instance:

What Business are you in? Journey
What part of that business are you going to deal with? San Diego Journey
Who do you wish to attain/who’s your audience? San Diego Journey for Vacationers

Realizing the reply to those questions will assist you to with our subsequent step …

Step 4: Content material Analysis

Earlier than you even press document, you’ll need to perform a little research in your business to see what persons are presently on the lookout for. The places I recommend to my students to do that analysis are these search engines like google and yahoo:

• YouTube
• AnswerThePublic.com
• TikTok

What you’re going to do is sort your business or business sort into the search bar to see what outcomes are urged under.

Following our instance from step three, as you may see on this screenshot from YouTube, persons are looking for “San Diego Issues To Do”, so I’m going to write down that down as a video thought.

Similar factor on TikTok. After I sort in San Diego, some video concepts I can write down are “San Diego issues to do”, “San Diego hidden gems”, and “San Diego meals spots”:

You possibly can repeat these steps by typing different phrases that must do together with your business. For instance, since my purpose is to create “San Diego Journey for Vacationers‘’ content material, perhaps I’ll sort “vacationers” into the search engine to see what’s really helpful.

After you have a listing of video concepts, you’re prepared for step 5.

Step 5: Plug Into Your Calendar and Begin Creating

In step two, you calculated what number of movies you would wish to create in a month.

For our instance, it was 14 movies/month.

I like to combine up my content material so that there’s room for spontaneity.

70% of my movies will probably be “search-based” video concepts (ie. the record of video concepts we created using search engines like google and yahoo).

However for the opposite 30%, I’ll depart room to adapt to traits and even make movies only for enjoyable!

So in the event you submit 14 movies/month perhaps your breakdown will seem like this:

• 10 search-based movies (these are straightforward to batch movie forward of time so you may plan content material upfront).
• 4 spontaneous movies (this leaves room for artistic freedom and spontaneity).

And that is all there may be to it. Now, it is time to begin your content material analysis and start your four-month content material plan. And keep in mind: You will wish to iterate as you go. As soon as you start figuring out which varieties of content material carry out nicely (and which do not), you may get higher at selecting the particular subjects best-suited to your model over time.