Google Ads pop-up survey disrupts advertisers pausing campaigns

Google Adverts has began serving a pop-up survey that disrupts advertisers once they attempt to pause campaigns.

The survey asks customers whey they wish to pause their advert marketing campaign earlier than permitting them to proceed.

Why we care. The pop-up survey might annoy and inconvenience busy entrepreneurs who lack the time to clarify their advert marketing campaign pause to Google. Nonetheless, this suggestions will assist Google in enhancing its product, in the end benefiting advertisers in the long term.

First look. The pop-up was first seen by digital advertising and marketing knowledgeable Greg Kohler, who posted in regards to the survey on X. He shared some screenshots of the notification after which requested Google:

• “Any likelihood this added friction might break the scripts or guidelines folks have inside accounts to auto-pause as soon as sure budgets are spent?”
• “Just like how the account affirmation popup broke giant automated funds improve guidelines.”

Response. After Greg shared his findings on X, fellow PPC knowledgeable Greg Finn requested Google Adverts to cease disrupting advertisers by displaying the survery. He wrote:

• “Form request to @adsliaison to have this survey present AFTER the pausing happens. Proper now it provides additional steps for advertisers. We don’t want extra bloat in Google Adverts.”

What Google is saying. Google Adverts Liaison Ginny Marvin took to X to clarify the aim of the survey:

• “This can be a survey for inner understanding.”

Deep dive. Go to the Google Adverts Help Center for extra data.