Top 14 Performance Marketing Software Platforms (2024)

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The proper efficiency advertising and marketing software program can result in elevated productiveness, decreased overhead prices, and higher marketing campaign efficiency. Uncover the proper instruments to enhance your advertising and marketing campaigns.

Right here, you’ll discover:

We monitor so many features of our lives today.

We measure our sleep cycles, mission workflows, exercises, spending habits, and extra.

And in case you’re a part of a advertising and marketing workforce, you’re in all probability no stranger to monitoring in your skilled life as properly: from buyer conduct and preferences to marketing campaign outcomes, lead sources, and extra.

This information is gold to assist inform future advertising and marketing selections and cut back advert spend, in spite of everything – however provided that you seize the information effectively and handle it appropriately.

That is the place investing in a advertising and marketing efficiency software program software to combination and analyze information can assist.

What’s efficiency advertising and marketing software program?

Efficiency advertising and marketing software program is a software that analyzes marketing campaign efficiency and screens progress towards key targets.

For instance, in case you arrange a pay-per-click (PPC) campaign as we speak, you’ll wish to collect insights on how your viewers is reacting to the marketing campaign so you possibly can optimize it for improved efficiency. You’d additionally wish to use that information to foretell how your viewers may react to future campaigns.

Efficiency advertising and marketing software program does precisely this. It helps you:

Analyze and optimize campaigns
Perceive traits and prospects’ reactions
Monitor marketing campaign outcomes
Create participating and customised experiences

Efficiency advertising and marketing instruments make marketing campaign administration simpler. As a result of they present you precisely the place your price range goes and which campaigns, adverts, key phrases, or audiences are getting the most effective outcomes, they provide help to maximize your return on advert spend (ROAS).

What to search for in a efficiency advertising and marketing software

As a marketer or enterprise proprietor, you’ve a whole lot of choices for efficiency advertising and marketing instruments. How do you select the most effective one to your workforce or enterprise? Right here are some things to search for:

Advertising channels: Prioritize a software that focuses on the advertising and marketing channel the place you spend nearly all of your price range — or select a software that helps a spread of paid and natural channels.
Workforce capabilities: If you happen to handle advertising and marketing campaigns with colleagues or shoppers, you want a software that enables your workforce to collaborate.
Integrations: Many efficiency advertising and marketing instruments join to one another, permitting you to handle campaigns extra effectively. Examine for related integrations earlier than buying your software of alternative.

14 prime efficiency advertising and marketing software program picks

Listed below are the highest 14 software program packages we advocate:

ConversionIQ
Optmyzr
Adalysis
Opteo
Trackier
Cake
Semrush
Kogneta
Search Commander
Google Keyword Planner
Hotjar
Google Analytics
Google Ads
Klaviyo

1. ConversionIQ

ConversionIQ is an answer created by HawkSEM and is unique to our shoppers. This product was designed to assist our prospects seize the proper audience, uncover actionable insights, and convert high-quality prospects.

And it’s not all discuss. ConversionIQ has, again and again, delivered actual, confirmed outcomes. With this software program, we’ve improved lead qualities by 60%, decreased cost-per-acquisition (CPA) by 40%, and elevated lead quantity by 2x for shoppers like Microsoft, Columbia College, and Datadog.

These outcomes have been doable resulting from options like experiences of all key efficiency indicators (KPIs), pattern efficiency, High quality Rating, and viewers optimization, in addition to deep integrations with SaaS options and apps like Salesforce, LinkedIn, Google Adverts, Google Analytics 4, HubSpot, Marketo, and Shopify.

Buyer relationship administration (CRM) groups that have already got an present answer profit essentially the most from our expertise.

Highlights:

Enhance forecasting: This software helps you leverage forecasting to raised predict a marketing campaign’s outcomes.
Use integrations: Simply monitor income and conversions throughout platform integrations, resembling Google Adverts, Microsoft Adverts, Instagram, and Fb.
Optimize outcomes: Analyze, perceive, and optimize advertising and marketing campaigns extra confidently.
Consumer-friendly: The platform is user-friendly, which makes it straightforward to view essential metrics and make knowledgeable advertising and marketing selections.

Pricing:

ConversionIQ is included in our administration providers and is free for shoppers.

2. Optmyzr

Optmyzr

The Optmyzr workforce has been round since 1998. Its workforce members have been a few of the first individuals who helped create and handle Google AdWords, now generally known as Google Adverts. By the years, the corporate has gained a number of awards, opened workplaces across the globe, and managed many glad shoppers.

So, what can Optmyzr do for you? The corporate has two advertising and marketing options: OPTMYZR Core and Campaign Automator. The previous helps you create and run higher campaigns, whereas the latter automates your total course of.

Highlights:

Straightforward to make use of: GetApp and Software program Recommendation customers love that the software program is simple to make use of and has all the mandatory features and options.
Multi-functional: It’s an all-in-one platform that gives the mandatory information, related metrics, integrations, notifications, experiences, and different options your advertising and marketing workforce must scale enterprise and make impactful selections.
Useful buyer help: Customers on overview platforms talked about their buyer help workforce was useful and offered personalized inputs and options based mostly on the customers’ wants.
Appropriate for enterprises: As a result of this answer’s options are geared in the direction of heavy reporting, it’s particularly helpful for bigger companies.

Pricing:

Optmyzr Core pricing begins at $208 per 30 days, and Marketing campaign Automator begins at $249 per 30 days. Customized quotes can be found and newer companies (lower than three years outdated) can get a reduction on a brand new software program setup.

3. Adalysis

Adalysis

With Adalysis, you possibly can run automated PPC adverts and enhance outcomes by analyzing, optimizing, and monitoring marketing campaign outcomes.

That’s as a result of Adalysis contains options like insights, notifications, A/B testing, marketing campaign creation, reporting, marketing campaign efficiency monitoring, and information visualization.

Adalysis additionally has spectacular auditing capabilities. Customers can run customizable audits to examine touchdown pages, adverts, campaigns, search phrases, placements, advert extensions, and key phrases.

Highlights:

Complete options: You’ll be able to automate and run A/B exams, customise audits, obtain outcomes throughout six metrics, and run hundreds of exams concurrently.
A number of pricing choices: In case your month-to-month spend is as much as $50,000, you’ll pay $99 per 30 days. Equally, you’ll pay $199, $249, $249, or $499 for a month-to-month spend of $150,000 – $500,000. You’ll want a customized quote for advert spend above $500,000.
Fitted to assorted groups: Adalysis is adaptable to swimsuit the wants of promoting businesses, in-house PPC groups, and small companies. With this answer, you possibly can automate PPC adverts, create streamlined workflows, implement bulk actions, and get latest forecasts and AI-powered strategies.
Pre-built template library: You’ll be able to share experiences with shoppers by modifying premade templates and including customized branding to them.

Pricing:

Pricing is tiered and begins at $149 per 30 days for advert spend as much as $50,000.

4. Opteo

Opteo

Trusted by names like Dropbox, DoorDash, Etsy, and Spotify, Opteo streamline processes to your advertising and marketing groups. It reveals the enhancements and setbacks of your campaigns in a scientific method.

It retains a pulse on traits, presents entry to summaries and experiences, and gives data-backed insights — all of which is able to provide help to enhance your conversion charges.

Opteo additionally has a “scorecard” function. These scorecards provide help to consider your account’s efficiency based mostly on a rating of 100. These scores are an summary of search time period protection, remarketing, price range limitations, match sort breakdown, and projected spending.

Highlights:

Gives higher visibility: The answer permits customers to weed out search companions, placements, and website classes with dangerous visitors. This lets you make your product seen on websites with an excellent fame and provides you increased visibility from high quality leads.
Slack integration: All notifications and alerts could be despatched on to your Slack account, as Opteo integrates with the app.
Funds administration: You’ll be able to set budgets and preferences on Opteo to get notifications, scores, spend progress, and price range standing. This can provide help to hold monitor of essential modifications and Google Adverts spending.
Advert alerts: Opteo means that you can create alerts to identify errors, points with budgets, and to trace a number of KPIs, account flatlines, and failed funds.

Pricing:

4 pricing choices can be found: Fundamental, Skilled, Company, and Enterprise, priced at $129, $249, $499, and $999 per 30 days, respectively.

5. Trackier

Trackier

Trackier is an internet affiliate marketing software program trusted by names like Wakefit, Yoga Bar, and Occasions Web. The corporate touts its spectacular 300-plus API integrations, presence in additional than 20 nations, and awards from the likes of Funds On-line and Crozdesk.

And for an excellent motive, too. Options embody coupon code help, multi-touch attribution, payout in numerous currencies, good hyperlinks on AI, pixel administration, and feature-rich API.

You too can combine the platform with e-commerce shops like Shopify, Shopee, Amazon, and WooCommerce. It has every thing a advertising and marketing workforce working with influencer partnerships can ask for.

Highlights:

Intuitive and simple: Prospects report that the answer is intuitive and simple to make use of for duties like marketing campaign monitoring, modifying, reporting, and billing.
A number of integrations: The product has many integrations, making it simpler to run campaigns (to not point out every thing turns into centralized due to these integrations).
Personalised dashboards: On the earth of influencer advertising and marketing, relationship administration is a vital job. You’ll be able to handle relationships by transparency with customized dashboards for associates which have mission targets, efficiency metrics, and fee charges.
Automate course of: Trackier means that you can arrange automations for month-to-month payouts, KPI monitoring, and conversion charge thresholds.

Pricing:

You’ll need to get in contact with the corporate to get an estimate on pricing.

6. Cake

Cake

Cake, often known as Get Cake, is a efficiency advertising and marketing platform that helps customers analyze leads to real-time. The corporate presents three assets: one for internet affiliate marketing, the opposite for lead era, and the final for multi-channel advertising and marketing.

With the internet affiliate marketing answer, you get data-driven insights in real-time, customizable reporting, account administration, SOC 2 safety, 24/7 buyer help, audit trails, referral rewards, e-mail advertising and marketing templates, and site and machine concentrating on.

Multi-channel advertising and marketing has the identical options, nevertheless it additionally presents fraud prevention and cell measurement.

On the opposite finish, the lead era answer gives advantages resembling discipline validation, schedules based mostly on purchaser profiles, multi-touch attribution, well timed reporting, one-click lead returns, monitoring of calls utilizing integrations like Invoca and Velocify, and limiting the routing of leads.

Highlights:

Intensive options: If there’s one professional that everybody is gushing about, it’s that this platform has spectacular options that prime the competitors.
A number of integrations: The platform is properly built-in with platforms like Bing, Fb, OpenMail, Payoneer, Authorize.internet, BannerFlow, and Nura.
Two-way APIs: Give your associates the flexibility to handle their workflows, campaigns, and efficiency by two-way APIs.
Position-based permissions: Customise permissions and entry ranges based mostly on consumer names, departments, and roles.

Pricing:

Customized quotes can be found upon request.

7. Semrush

Semrush is a web-based advertising and marketing platform that helps each natural and paid channels. You should use it to handle search engine optimization, content material advertising and marketing, social media advertising and marketing, and PPC. It could actually additionally offer you a glimpse into your opponents’ advertising and marketing methods.

“We use Semrush for competitor analysis,” explains Steven Dang, VP of Development and Technique at HawkSEM.

“It permits us to simply acquire insights into the form of paid key phrases the competitors is bidding on, advert copy they’re working, and the scope of their paid search efforts (i.e., advert spend). We use it to rapidly get a chicken’s eye view of the aggressive panorama.”

Highlights:

Complete function checklist: Semrush has 55+ built-in instruments and numerous third-party apps, making it a sensible alternative for an all-in-one efficiency advertising and marketing software.
Advertising integrations: This platform connects with most of the instruments you already use, resembling Google Adverts, Google Search Console, most main social media networks, and lots of extra.

Pricing:

Semrush has three paid plan tiers: Professional ($129.95 per 30 days), Guru ($249.95 per 30 days), and Enterprise ($499.95 per 30 days). The platform additionally has a free plan.

8. Kogneta

Kogneta’s Keyword Multiplier Tool combines a number of key phrase lists right into a single checklist for an advert group. It additionally identifies variations to supply higher protection.

Dang explains that this software “rapidly and simply generates a large number of extremely particular, bottom-of-funnel (BOFU) key phrase concepts.”

Highlights:

Simplifies key phrase analysis: Constructing out key phrase lists for PPC campaigns could be time-consuming, even for knowledgeable entrepreneurs. This free software generates variations immediately.
Helps key phrase match sorts: This software lets you choose broad match, phrase match, or actual match sorts to get the key phrase checklist you want.

Pricing:

Kogneta’s Key phrase Multiplier Instrument is free to make use of.

9. Search Commander

Search Commander’s Keyword Multiplier additionally combines and multiplies key phrase lists. As Dang explains, “These instruments permit us to affix modifiers to root phrases to generate particular key phrase textual content strings that permit for higher matching with search phrases.”

Highlights:

Permits variables: You’ll be able to information this software to create extra related key phrases by offering variables (e.g., location).
Helps destructive key phrases: Together with broad, phrase, and actual match sort key phrases, this software additionally helps destructive key phrases.

Pricing:

Search Commander’s Key phrase Multiplier is free to make use of.

10. Google Key phrase Planner

Google Keyword Planner is a software for locating and analyzing PPC key phrases associated to your online business, product, or service. It additionally estimates search quantity and key phrase bids that will help you plan profitable search campaigns.

“Generally the only instruments are the most effective,” Dang shares. “In spite of everything these years, we nonetheless put the embedded Google key phrase planner software to nice use, utilizing it for key phrase ideation and key phrase enlargement workouts.”

Highlights:

Key phrase discovery: After you enter a phrase or phrase, Google Key phrase Planner generates key phrase concepts you possibly can add to your PPC advert teams.
Search quantity evaluation: Discover the proper key phrases to focus on by checking search quantity, search traits, and competitors.
Bid estimates: Use the software’s top-of-page bid information to estimate how a lot you’ll must spend to drive leads to your personal PPC campaigns.

Pricing:

Google Key phrase Planner is free to make use of.

11. Hotjar

Trusted by corporations like Adobe, HubSpot, and Unbounce, Hotjar is a web site analytics software. It reveals the place web site guests click on, how they expertise your website, and why they click on away.

If you use it to research web site visitors from advertising and marketing campaigns, you possibly can be taught extra concerning the kinds of audiences they entice and which campaigns usher in essentially the most certified prospects.

“This software permits us to ‘hear in’ on precise consumer classes as they navigate by an online web page or set of internet pages,” explains Dang. “That is significantly helpful for gleaning insights on our touchdown pages, together with:

Which sections are getting essentially the most traction
The place customers are pausing or resting their cursor
What the trajectory of their consumer session appears like.”

Highlights:

Web site heatmaps and recordings: See how guests navigate your web site and touchdown pages — and get concepts to enhance them to extend conversions.
Consumer suggestions and surveys: Ask guests about their expertise utilizing your web site to get much more concepts for optimizing conversions.

Pricing:

Hotjar’s Observe platform has three paid tiers: Plus ($39 per 30 days for 100 day by day classes), Enterprise ($99 per 30 days for 500 day by day classes), and Scale ($213 per 30 days for 500 day by day classes). The platform additionally has a free plan.

12. Google Analytics

Google Analytics is a web site analytics software that screens visitors sources and consumer conduct throughout. It gives information for each natural and paid campaigns, making it one of the crucial well-liked options for entrepreneurs.

Google Analytics 4 additionally presents AI-powered insights that reveal findings like your top-performing advertising and marketing channels and the commonest touchpoints in your conversion path.

Highlights:

Multi-channel insights: The largest motive most customers hold going to Google Analytics is as a result of it reveals and predicts insights based mostly on buyer information from completely different advertising and marketing channels.
Free to make use of: The product is free to make use of, sealing the deal for many customers.
Analytics and forecasts: Get analytics based mostly on buyer segments, and use Google’s forecast function to grasp traits and create future campaigns.
Third-party referrals: Discover out the place most of your visitors is coming from (which web sites, engines like google, and social media channels).

Pricing:

The product is free for all.

13. Google Adverts

Google Ads has useful built-in instruments for analyzing PPC marketing campaign efficiency. For instance, the public sale insights report makes it simpler to grasp how your adverts carry out within the advert public sale.

“This typically ignored Google Adverts report is a particularly useful method of rapidly gathering information on how we stack up towards our key phrase opponents when it comes to advert place, impression share, and overlap charge,” shares Dang.

Highlights:

Reveals impression share: Learn the way typically your adverts get the impressions they’re eligible to obtain, which can assist you assess Quality Score, concentrating on, and bidding.
Exhibits outranking share: This report tells you ways typically your adverts outrank the competitors, which is useful for aggressive evaluation.

Pricing:

Google Adverts experiences are free for all advertisers to make use of.

14. Klaviyo

With greater than 100,000 prospects, over 200 integrations, 73% checklist development for its prospects, and $14 billion in untapped income from Klaviyo automation, this product is a go-to for a lot of companies in search of profitable e-mail and SMS advertising and marketing.

With Klaviyo, you possibly can see buyer conduct in real-time and get viewers insights. You too can view all buyer communications, get predictive insights, and discover buyer data with the press of some buttons.

Highlights:

Automated answer: The product helps you section prospects and keep up a correspondence with them by e-mail or SMS. You too can get predictive insights and run A/B exams — all of which could be automated.
Well timed insights: Klaviyo updates buyer traits in real-time, which is very useful throughout occasions resembling vacation gross sales or Black Friday offers.
Business benchmarks: Discover how your campaigns rank towards your opponents’ based mostly on elements like frequency, development, common merchandise worth, and month-to-month income. Klavyio additionally gives you with strategies on easy methods to enhance your campaigns.
Template libraries: Get inspiration from premade SMS, sign-up types, e-mail, and automation templates. Edit the templates as you see match with Klavyio’s drag-and-drop function.

Pricing:

The worth of e-mail providers begins at $45 per 30 days, and the worth of e-mail and SMS providers begins at $60 per 30 days. A free model is offered too.

The takeaway

Whereas it’s useful to remain on prime of the newest efficiency advertising and marketing packages, you may get peace of thoughts and a few severe time again in your day whenever you hand over the operations to a digital advertising and marketing company.

As a workforce of skilled professionals, we are able to perceive your efficiency advertising and marketing efforts and use real-time information to make well timed selections and provide help to faucet higher leads and get extra gross sales.

And in case you select at hand over operations to HawkSEM, we are able to all the time use our proprietary expertise, ConversionIQ, to know what selections to make forward of time.

Not solely that, however as a full-service company, we are able to sort out your paid search, search engine optimization, paid social methods, and way more. If partnering with a workforce of trusted professionals seems like the proper alternative for you, you know the way to get in touch with us.

———————-

The proper efficiency advertising and marketing software program can result in higher productiveness, decreased overhead prices, and extra high-performing campaigns.

Right here you’ll discover:

What efficiency advertising and marketing software program is
The advantages of efficiency advertising and marketing platforms
The very best efficiency advertising and marketing software program instruments
Why pairing software program with an company is an efficient wager

We monitor so many features of our lives today.

We measure our sleep cycles, mission workflows, exercises, spending habits, and extra.

That is the place investing in a advertising and marketing efficiency software program software to combination and analyze information can assist.

What’s efficiency advertising and marketing software program?

Efficiency advertising and marketing software program is a software that helps you analyze and higher perceive how your campaigns are performing and monitoring towards your targets.

Efficiency advertising and marketing software program does precisely this. It helps you:

Analyze and optimize campaigns
Perceive traits and prospects’ reactions
Monitor marketing campaign outcomes
Create participating and customised experiences

In essence, leveraging a efficiency advertising and marketing software can assist you handle your advertising and marketing campaigns higher. And since it reveals you precisely the place your price range goes and which campaigns are getting the most effective outcomes, it helps you maximize your return on advert spend (ROAS).

Listed below are the highest eight software program packages we advocate:

ConversionIQ
Optmyzer
Adalysis
Opteo
Trackier
Cake
Google Analytics
Klaviyo