100+ LinkedIn Statistics You Need to Know in 2024

LinkedIn Demographics Statistics

LinkedIn has greater than 875 million folks hailing from 200 nations. It boasts of prosperous demographics with 65 million decision-makers and 10 million C-level executives.

1. The inhabitants of LinkedIn is greater than 850 million from 200 nations.
2. 57.2% of LinkedIn customers are males, whereas 42.8% are females.
3. The variety of LinkedIn customers is projected to succeed in over 1 billion by 2025.
4. 59.1% of the LinkedIn person base is aged between 25-34.
5. Over 75% of LinkedIn customers are primarily based exterior the USA.
6. 52.1% of LinkedIn customers from the USA of America are males, whereas 47.9% are females.
7. A Q3 2022 examine revealed that 40% of web customers aged between 46-55 entry LinkedIn.
8. Millennials make up 20.4% of LinkedIn’s person base worldwide.
9. Greater than 5.5 million folks have turned on the creator mode since its launch in 2021.
10. There are over 17 million opinion leaders on LinkedIn.
11. There are 190 million customers from the U.S. on LinkedIn.
12. There are 180 million senior-level influencers.
13. LinkedIn has 65 million decision-makers and 10 million C-level executives.
14. 60% of U.S. LinkedIn customers earn $100,000/yr.
15. As per Statista, after the U.S., India(87 million), Brazil(54 million), and China(50 million) have the very best variety of LinkedIn customers.

LinkedIn Utilization Statistics

Linkedin is a goldmine of data for professionals searching for insights on the newest trade traits.

Manufacturers and companies are profiting from the Linkedin content material codecs to strengthen their voice. And to advertise, they’re passing the baton to worker advocacy.

Other than its advertising and marketing capabilities, LinkedIn nonetheless stays on prime for recruiting functions. Each minute, 8 individuals are employed on LinkedIn whereas 101 job candidates are submitted every second! Uncover extra of such LinkedIn stats beneath.

1. 40% of Linkedin customers entry it every day, clocking up over 1 billion interactions each month.
2. 101 job purposes are submitted on LinkedIn each second
3. 44% of recruiters on LinkedIn use abilities information to determine candidates for open positions.
4. 52 million folks use LinkedIn to search for jobs each week.
5. On common, 8 individuals are employed by way of LinkedIn every minute.
6. 57% of LinkedIn’s site visitors is generated by way of smartphones.
7. 30% of an organization’s LinkedIn put up engagement comes by way of their workers.
8. Staff have a 14x extra likelihood of sharing a put up from their employer.
9. 16.2% of customers entry LinkedIn by way of its utility each day, whereas 48.5% accomplish that month-to-month.
10. LinkedIn witnessed 15.4 billion periods within the third quarter of 2022.
11. The US accounts for 31.16% of LinkedIn’s site visitors.
12. 37% of millionaires are LinkedIn members.
13. Over 90% of Fortune 500 firms use LinkedIn.
14. 91% of executives fee LinkedIn as their first alternative for professionally related content material.
15. LinkedIn is utilized by 97% of B2B entrepreneurs as a part of their content marketing strategy.
16. There are 9 billion content material impressions in LinkedIn feeds each week
17. 2 million posts, articles, and movies are revealed on LinkedIn day by day.
18. 3 million customers put up on LinkedIn each week.
19. Just one million customers have revealed an article on LinkedIn.
20. About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Administrators, C-level).
21. 39% of LinkedIn customers by no means share content material, whereas 16% of the profiles actively share a number of posts weekly.
22. On common, customers spend 7 minutes and 12 seconds on LinkedIn.
23. The typical go to length on LinkedIn is 8.52 minutes.
24. Customers go to a median of 6.4 pages on LinkedIn earlier than leaving.
25. LinkedIn Dwell streams witnessed a 437% year-on-year improve in views.
26. 2% of LinkedIn customers haven’t but joined any group on LinkedIn.
27. 36K abilities are listed on LinkedIn.
28. 39% of customers are LinkedIn premium account holders.

LinkedIn Engagement Statistics

Do you know 99.63% of LinkedIn search site visitors comes from natural search alone? That’s not all; LinkedIn engagement has improved quite a bit through the years.

LinkedIn can also be making the lifetime of particular person creators straightforward by empowering their attain and affect with the newest development in Creator Mode.

With constant posting, you will get natural views in 1000’s, even when your connection depend is within the tons of. That’s the ability of consistency on LinkedIn. Try extra LinkedIn statistics on engagement from right here.

1. In line with 77% of content material entrepreneurs, LinkedIn delivers the very best natural outcomes.
2. LinkedIn Posts with 1900-2000 phrases have the perfect efficiency and engagement rate. Because of this long-form content material is the king on LinkedIn.
3. Individuals who have turned on Creator Mode have seen a 50% improve within the variety of followers.
4. Content material created by Creator’s account sees 30% extra engagement.
5. A LinkedIn put up with a picture will get 2x the engagement fee.
6. Posts with Titles of 40-50 characters have the perfect efficiency fee.
7. 60% of LinkedIn customers actively search trade insights.
8. Yearly, LinkedIn customers view 280 billion feed updates.
9. LinkedIn receives 15 occasions extra impressions on content material than on job postings.
10. Over 1 million LinkedIn members publish weekly content material.
11. Companies with an energetic LinkedIn Web page obtain 5 occasions more page views, 7 occasions extra impressions, and 11 occasions extra clicks per follower.
12. Companies that put up weekly on LinkedIn see a 2 occasions progress in engagement.
13. A video put up is 20 occasions extra prone to be re-shared by LinkedIn customers.
14. LinkedIn customers have twice the shopping for energy in comparison with the typical net viewers.
15. ‘Full’ pages get 30% extra weekly views.
16. Together with hyperlinks in your updates drives 45% greater engagement.
17. 22.04% of LinkedIn site visitors comes from search alone.
18. 99.63% of LinkedIn search site visitors comes from natural search.
19. LinkedIn Pages with full info get 30% extra weekly views than others.
20. Corporations posting weekly see an engagement rise by 2x on LinkedIn.
21. 98% of entrepreneurs on LinkedIn agree that personalization helps advance buyer relationships.
22. In line with LinkedIn, firms that put up 20 occasions per thirty days attain no less than 60% of their distinctive viewers.
23. Together with the hyperlinks in a put up can drive twice the engagement than a put up with out it on LinkedIn.
24. Pictures, on common, lead to a 98% greater remark fee than with out on LinkedIn.
25. Hyperlinks to Youtube movies play instantly within the LinkedIn feed and usually give a 75% greater share fee.
26. Linkedin accounts with accomplished and up to date info acquire 40 occasions extra alternatives.
27. LinkedIn articles with 8 photos and 5,7 or 9 headlines are greatest for engagements.
28. Messages despatched have elevated by 35% year-over-year on LinkedIn.
29. Weekly LinkedIn members who interact closely with content material are 5x extra prone to return each day.
30. Itemizing 5 or extra abilities in your LinkedIn profile can result in as much as 17x extra views.

LinkedIn Enterprise Statistics

LinkedIn is a strong platform for companies of all sizes. From lead acquisition to site visitors technology, it ticks all of the marks to grow to be the best platform to advertise your enterprise.

With over 58 million firms on the platform and 4 out of 5 customers “driving enterprise choices,” it’s no shock that LinkedIn has grow to be a go-to place for entrepreneurs.

Actually, 40% of B2B entrepreneurs surveyed indicated LinkedIn as the simplest channel for driving high-quality leads. Because of its decision-making inhabitants, promoting is not a head-breaking process for entrepreneurs right here.

Listed below are some uplifting LinkedIn statistics that will help you drive your enterprise choice on the platform.

1. 4 out of 5 folks on LinkedIn “drive enterprise choices.”
2. There are 58 million firms on LinkedIn.
3. LinkedIn noticed a 26% year-over-year progress in income in This fall FY22.
4. LinkedIn witnessed a 37% year-over-year progress in income within the third quarter of 2022.
5. 40% of B2B entrepreneurs surveyed indicated LinkedIn as the simplest channel for driving high-quality leads.
6. 93% of B2B content material entrepreneurs use LinkedIn for natural social advertising and marketing.
7. Manufacturers get 7x extra reactions and 24x extra feedback on LinkedIn Dwell streams than common video.
8. Corporations that put up weekly on LinkedIn see a 2x greater engagement fee.
9. Corporations with a whole, energetic LinkedIn Web page see 5x extra web page views.
10. 73% of consumers are extra keen on salespeople who attain out to them by way of LinkedIn.
11. There are over 10k business-to-business software program product pages on LinkedIn.
12. 46% of social media traffic to the corporate’s web site comes from LinkedIn.
13. 45% of entrepreneurs have gained clients by way of LinkedIn.
14. Lead Gen Kinds on LinkedIn can improve conversions by 3x.
15. 89% of B2B entrepreneurs depend on LinkedIn for lead technology.
16. 62% of B2B entrepreneurs generate leads on LinkedIn efficiently, over double the next-highest social channel.
17. InMail has a 300% greater response fee than e-mail, with a 10-25% hit fee on LinkedIn.
18. 80% of B2B leads coming from social media are from LinkedIn.
19. 97% of B2B entrepreneurs use LinkedIn to assist drive their content material advertising and marketing technique.
    As per Linkedin, a median of 10 content material items are thought of earlier than making a buying choice.
20. As per Linkedin, a median of 10 content material items are thought of earlier than making a buying choice.

LinkedIn Advertisements Insights

Although LinkedIn’s natural attain is stellar, entrepreneurs nonetheless use adverts for viewers segmentation and exact targeting. Manufacturers on Linkedin have seen a 33% improve in buy intent ensuing from advert publicity on LinkedIn.

79% of content material entrepreneurs say LinkedIn adverts produce the perfect outcomes and have continued to make use of them for promotion. Give a fast examine on these LinkedIn stats on adverts to create a greater advert technique.

1. An advert on LinkedIn can attain 14.6% of the world’s inhabitants.
2. Manufacturers have seen a 33% improve in buy intent ensuing from advert publicity on LinkedIn.
3. 75% of B2B content material entrepreneurs use LinkedIn adverts.
4. 79% of content material entrepreneurs say LinkedIn adverts produce the perfect outcomes.
5. Entrepreneurs see as much as 2x greater conversion charges on LinkedIn.
6. LinkedIn’s value per lead is 28% lower than Google Advertisements.
7. Customers on LinkedIn who’re uncovered to enterprise and acquisition messages are 6 occasions extra prone to convert.
8. Over 50% of LinkedIn entrepreneurs need to concurrently run product and demand campaigns.
9. In line with 69 p.c of entrepreneurs, hyper-targeting is extra profitable than a wider strategy over Linkedin.
10. The worldwide common CTR for sponsored content material on Linkedin is between 0.44% – 0.65%
11. Greater decision photos generate 38% greater CTR.
12. Including a Lead Technology kind to your messaging adverts will lead to 4 occasions extra leads.
13. LinkedIn generates a ROAS (Return on Advert Spend) that was 2-5 occasions greater in comparison with different social media platforms.
14. LinkedIn was discovered to be 2-4 occasions simpler than different show media within the schooling trade.

Conclusion

LinkedIn is undoubtedly the popular community for professionals across the globe, and with 8 professionals getting jobs each second, it’s certain to witness super utilization.

The platform has gone by way of an evolution prior to now yr. It launched some exemplary options to empower the creator neighborhood, which evidently introduced a spike in LinkedIn stats.

Other than private branding, you may as well leverage the community to make your model a famend title. Publish presents firm tradition and new product bulletins usually on the corporate web page to let others know what they’re lacking out on.

Did the above Linkedin Statistics assist you decide? We bought an entire listing of different social media statistics that will help you perceive every of them higher right here: