8 Ahrefs API Use Cases For Agencies and Enterprises

It’s no secret that APIs are a serious time saver. They assist automate many advertising and marketing duties from creating stories to forecasting search engine marketing alternatives.

They will additionally enhance operational effectivity and supply insights for executives to make higher selections, sooner.

Listed below are the highest 8 use circumstances of our API and how one can leverage actionable search engine marketing and web site information in a jiffy.

Reporting is by far the largest use case of our API. It’s excellent for:

• Constructing govt dashboards
• Creating visuals for inner stories
• Creating scorecards
• Monitoring your search visibility for key segments
• Monitoring web site well being over time

You may warehouse the info your self and blend it with different sources, or you possibly can visualize it with enterprise intelligence instruments like Tableau, Energy BI, and even simply Google Sheets.

For instance, we use the API to tug referring area information for our weblog and mixture by creator. We now have some good little sparklines to visualise development (or decline), too.

We additionally mix referring area information with information from different sources like GSC.

For instance, this view exhibits us precise visitors information from GSC alongside the variety of adopted DR40+ referring domains for every put up:

It doesn’t matter what reporting instruments you utilize internally, we’ve made it simple to combine many Ahrefs graphs and visuals immediately into your dashboard so you possibly can construct comparable stories.

Simply use this nifty API button in any report with information that you simply’d like to tug into your inner dashboards:

The true energy of utilizing our API for reporting is the way it helps you retain your finger on the heartbeat of each space of what you are promoting so you can also make higher selections sooner.

We suggest constructing stories to observe the efficiency of the next:

• Every of what you are promoting models
• Completely different product strains and companies
• Customized segmentation
• Particular person authors and contributors

It’s one of the best ways to determine underperforming or underresourced merchandise and groups. These dashboards also can enable you to get SEO buy-in from executives in order that they approve new initiatives or funds will increase.

For those who ever want to tug large search engine marketing information and blend it nonetheless you want, our API is the instrument for the job. It might probably assist with:

• Massive-scale search engine marketing evaluation
• Enterprise audits
• Information research
• search engine marketing testing
• Content material stock creation
• Constructing outreach lists
• And extra

As with most APIs, the most effective half is that you could pull the info into nearly any instrument you’re already working with.

For instance, say you may have a large checklist of internet sites for which you need to pull metrics like Area Ranking (DR). You are able to do this for as much as 200 web sites with Batch Analysis—however you possibly can pull the metric for as many URLs as you want with the API.

Right here’s a easy instance in Google Sheets:

Alternatively, say you need to enrich your content material stock by pulling the key phrase information. Particularly, the key phrase sending probably the most natural visitors to every URL, its rating place, and the estimated visitors it sends. The API makes it potential to do that on the contact of a button.

These are overly easy examples. You may pull as a lot or as little information as you need to go well with just about any necessities. You may even combine and match information from Website Explorer, Website Audit, Key phrases Explorer, and Rank Tracker.

The true energy of an API kicks in if you automate strategic duties that can’t simply be scaled manually and will be achieved higher if you automate them.

It’s the key to taking your methods to the subsequent stage, particularly for enterprise SEO initiatives.

For example, you possibly can automate many hyperlink constructing workflows like triggering alerts and actions based mostly on discovering new or misplaced hyperlinks.

You may as well automate technical workflows like discovering pages to redirect. On giant web sites, this may be an awesome activity to do manually. A easy workflow you possibly can take into account as an alternative would possibly look like:

The alternatives for automated workflows that harness our SEO API actually are limitless. We’ve seen of us use our API to:

• Pull key phrases into inner techniques and tag them based mostly on merchandise, companies, places, or enterprise models they relate to.
• Pull area metrics for area shopping for.
• Mix search engine marketing information with Google Advertisements information to decrease advert prices.
• And a lot extra.

Many company gross sales groups, digital traders, and B2B enterprise improvement managers use our API information to help with issues like:

• Lead scoring and enrichment
• Qualifying prospects
• Discovering promoting companions
• Doing due diligence on firms

For instance, let’s say you’re evaluating the next firms as prospects for a brand new advertising and marketing services or products you’re launching.

On this instance, we’ve pulled the next web site metrics to assist rating these prospects:

• Domain Rating (DR) may help decide the dimensions and authority of a prospect’s firm.
• Organic Cost can point out an internet site’s dimension and visibility potential.
• Paid Cost may help point out the present funds an organization is investing in Google Advertisements.

Relying on what your excellent buyer seems like, you possibly can rating these prospects in just a few other ways utilizing these three metrics alone.

For example, you possibly can favor indicators of underperformance if you happen to promote a service that may assist shut a efficiency hole:

Or if you happen to supply a high-ticket services or products, you possibly can qualify prospects based mostly on indicators of enterprise dimension or the dimensions of their budgets:

Irrespective of the case, you should utilize the info obtainable in our API to attract conclusions like the next about any prospects you’re evaluating:

• Showit is the best candidate for us to work with. There’s quite a lot of room for development and we are able to make a good affect with our competitively priced advertising and marketing companies.
• WordPress is a superb candidate for us to pitch our PPC companies because it has the smallest spend amongst website-building platforms of comparable dimension.
• Webflow could also be an amazing candidate for our non-search advertising and marketing companies. They clearly have a advertising and marketing funds for PPC and search engine marketing, they usually may additionally be open to investing in different channels.

Backside line? If web site efficiency can be utilized as an indicator to section your prospects or leads, our API may help enrich your gross sales processes large time.

Whereas utilizing search engine marketing metrics to qualify leads is one potential use case for gross sales groups, one other is to make use of these metrics to assist shut extra offers by:

• Creating data-driven case research
• Populating information into personalized gross sales decks
• Sharing the efficiency of your total consumer portfolio

For instance, some forward-thinking company gross sales groups use our API to tug natural information throughout their consumer portfolios. They construct efficiency dashboards that they then ship to potential shoppers.

And positive, at a small scale you possibly can merely use our Portfolios function that lets you observe a number of web sites as a cohort:

However with the API, you possibly can mixture extra metrics and observe extra initiatives so you possibly can show real-time outcomes to potential shoppers.

Ever wished to say (and show) to potential shoppers issues like the next?

• “We’ve delivered over 10,000 place 1 rankings for our shoppers within the final 6 months.”
• “Six of our shoppers have achieved over 1 million natural visits after partnering with us.”
• “We’ve saved our shoppers a mean of $100,000/month in advert spend.”

With our API, you possibly can. It’s all about aggregating search engine marketing efficiency metrics to assist your proposals stand out from the crowd.

The worldwide ecommerce market is forecast to hit $6.3 trillion in 2024, and with extra individuals shopping for on-line now than ever earlier than, digital efficiency information is significant for traders to have the ability to entry in actual time.

For those who’re a enterprise capitalist, hedge fund supervisor, or non-public fairness investor, you should utilize our API instead information supply to:

• Monitor on-line market actions
• Examine your portfolio’s digital efficiency
• Observe on-line efficiency of any firm
• Be immediately notified of web site visitors losses
• Inform your funding selections

For example, on this video, Sam seems at how the web sites with probably the most visibility in engines like google carry out as a customized inventory portfolio towards a number of the hottest belongings on this planet just like the S&P 500, Nasdaq 100, actual property, gold, bonds, and Bitcoin.

For seasoned traders, the facility of knowledge obtainable in our API may help take your funding selections to the subsequent stage. You may combine graphs from the Ahrefs dashboard immediately into your instruments (due to our nifty API button) or combine web site visitors information with different information units nonetheless you like.

For example, let’s say you’re contemplating investing in a selected firm. The whole lot seems good on paper, and also you’ve been monitoring its development over the previous couple of months, together with its web site efficiency.

Had you not added a graph monitoring their web site efficiency in your dashboard (like the next), chances are you’ll not have seen this 25% lack of natural visitors early sufficient to take acceptable motion:

In some industries, this may occasionally not matter relating to the inventory worth since web site visits don’t essentially translate into purchases or firm valuation. In others, it could possibly be a deal breaker.

If a number of firms in the identical vertical are experiencing comparable losses in visibility, this might point out a widespread market motion it is advisable find out about. Visitors losses throughout a number of web sites also can typically point out income losses throughout the business.

For example, that is an instance of two market-leading firms in a selected vertical experiencing visitors losses at an identical time.

And right here you possibly can see their key phrase rating actions echo each other with comparable rises and dips after January 2024:

Such patterns can point out a much bigger challenge affecting your entire market, not simply particular firms.

The information obtainable in our API may help you monitor widespread market actions and adjustments in search behaviors throughout any vertical you’re eager about and in real-time.

Whereas web site efficiency information by itself will not be sufficient to base funding selections on, it’s a important different information supply that can assist you beat the market and mitigate potential losses.

Competitive intelligence is what Ahrefs was constructed for. With analytics instruments and Google Search Console, you possibly can simply discover efficiency information about your individual web site. However what about rivals?

Our instrument lets you evaluate apples to apples when taking a look at competitor information. Particularly, our API may help you automate issues like:

• Creating competitor scorecards
• Estimating sources wanted to catch as much as rivals
• Monitoring competitor actions
• Gathering historic insights
• Discovering and predicting untapped alternatives

For instance, Patrick not too long ago created a handful of beginner-friendly competitor scorecards that you could additionally take for a spin.

To make use of these you have to to first make a duplicate and add your Ahrefs API key. For those who’re utilizing the final scorecard, you’ll want to pick out a date (it have to be the primary date of a month to work). Then, add your area and your rivals.

You gained’t want so as to add a date with the MOM and YOY variations. Simply add the API and competitor URLs.

Right here’s an instance of what the output will look like:

If you end up working competitor hole evaluation stories at scale, you might also profit from utilizing our API to automate competitor backlink analysis and closing content gaps against top competitors.

Making projections is a core staple of enterprise search engine marketing. It’s how govt groups are capable of approve initiatives and allocate funding appropriately.

It’s additionally how company homeowners set their businesses aside from rivals by including forecasts to their gross sales pitches.

With our API and these free templates that Patrick has pre-built, you can:

Try Patrick’s detailed put up on all issues to do with SEO forecasting for extra concepts and tips about how you can use these free templates in what you are promoting right now.

Remaining ideas

With the facility of severely large information in your facet, the probabilities for how one can automate search engine marketing duties, web site audits, and stories are limitless.

The Ahrefs API affords many information factors no different instrument affords. We’ve designed it that means on objective.

Be happy to book a demo with our enterprise team to see what our API can do for what you are promoting.