60+ Twitter Statistics to Skyrocket Your Branding in 2024

Regardless of being a turbulent yr, Twitter has managed to maintain a household of 237.8 million each day lively customers and 368 million month-to-month lively customers.

Whereas the U.S. nonetheless dominates the charts of the Twitter inhabitants with 76.9 million customers, Japan and India are additionally amplifying their development on the platform rapidly, with 58 and 23.6 million customers, respectively. Take a look at extra Twitter statistics on demographics from right here.

1. Twitter has 368 million month-to-month lively customers.
2. The U.S. leads by way of inhabitants with 76.9 million customers, adopted by Japan and India with 58 and 23.6 million customers, respectively.
3. Twitter has a 56.4% male viewers and a 43.6% feminine viewers.
4. Most of Twitter’s viewers (38.5%) is between the 25 to 34 age group. Folks aged between 13 to 17 years make up simply 6.6% of Twitter userbase.
5. 25.47% of Twitter’s visitors comes from america.
6. Most of Twitter’s viewers (38.5%) belongs to the 25 to 34 age group.
7. Twitter’s model worth development fee in 2022 is 85%.
8. Twitter is the fifteenth hottest social media on this planet by way of customers.
9. 7.1 billion folks visited Twitter.com this yr.

Twitter is likely one of the most fast-paced networks the place so many issues are taking place.

The fixed stream of tweets on nearly each subject makes it a go-to place for adults to remain up-to-date on trending scoops.

One-fifth of Twitter customers under the age of 30 visits the platform regularly to replace themselves on their favourite matters.

Twitterati likes to meet up with the information on the community. 57% of U.S. residents who catches information on Twitter consider the platform has elevated their understanding of present occasions.

Listed below are some extra Twitter statistics showcasing the mammoth utilization metrics!

1. The Twitter person spends 5.1 hours a month on Twitter. If we break it down, it signifies that a median Twitter person spends 10 minutes on the platform each day.
2. One-fifth of Twitter customers under the age of 30 visits the platform regularly to replace themselves on their favourite matters.
3. 25% of customers use the app each week, whereas 71% go to no less than weekly.
4. 55% of Twitter customers entry the platform repeatedly to get information.
5. 69% of Twitter customers within the U.S. use the platform to get information.
6. 57% of U.S. residents who catches information on Twitter consider the platform has elevated their understanding of present occasions.
7. 96% of Twitter Customers within the U.S. Report Utilizing the Platform Month-to-month.
8. 30% of Twitter customers mentioned that the platform has made them politically conscious.
9. 82% of Twitter customers entry the platform for leisure functions.
10. 6000 tweets are despatched in a single second.
11. 80% of lively customers entry Twitter by way of smartphones.

Twitter is nice for creating engagement sprees in seconds. You simply have to be insanely inventive and good with phrases to get your message throughout. In contrast to different platforms, Twitter is extra of a wordplay.

Couple it with hashtags, and you’re assured higher attain. Utilizing simply 1-2 hashtags can really improve your engagement by 21%.

It’s also possible to put out GIFs and movies so as to add context to your content material additional. Have a look at some superb Twitter statistics that may assist you to devise out-of-the-box methods.

1. Folks Tweet about soccer greater than some other sport on Twitter.
2. Twitter Ranks because the fifteenth Most In style Social Community.
3. 79% of entrepreneurs have continued leveraging Twitter Areas.
4. The common variety of hashtags used every day on Twitter is 125 million.
5. Utilizing 1-2 hashtags can get you 21% extra engagement.
6. Tweets with greater than 2 hashtags might need 17% lesser engagement.
7. Hashtagged tweets have a 55% extra likelihood of being retweeted.
8. A person on Twitter has a median of 707 followers.
9. 391 million folks on Twitter haven’t any followers in any respect.
10. The highest 10% of tweeters contribute 92% of tweets within the U.S.
11. Twitter’s timeline generates +31% greater emotional connection and +28% greater ranges of memorability versus the social media common.
12. “Face with Tears of Pleasure” is used 14.5 billion instances, making it the most-used emoji on Twitter.
13. Tweets with a GIF achieve 55% extra engagement than these with out.
14. Folks watch 2 billion movies on Twitter each day.
15. Tweets with hashtags have witnessed engagement by 100% for people and 50% for manufacturers, as per the newest hashtag stats.

Because of current occasions, the way forward for companies on Twitter seems a bit hazy, however relaxation assured, it’s not completely doomed.

As a matter of reality, customers like to work together with manufacturers and companies on Twitter. 16% of web customers aged 16-64 use Twitter for model analysis.

Companies have been taking part in it secure on Twitter with common tweets. Many of the manufacturers cater to their followers on this platform. Corporations have even admitted that utilizing the community to deal with customers’ issues has fetched them a 19% carry in buyer satisfaction.

Twitter is a go-to place for customers to rant and rave or search help from companies. You possibly can even create one other Twitter account simply to unravel buyer inquiries and issues.

In addition to these, manufacturers have additionally discovered Twitter match for gross sales. 40% of customers have admitted they’ve bought one thing they noticed on Twitter! Listed below are a number of extra Twitter Stats that favor the utilization of Twitter for business.

1. 16% of web customers aged 16-64 use Twitter for model analysis.
2. In accordance with Twitter, “a ten% improve in Twitter Areas dialogue rooms has resulted in a 3% improve in gross sales quantity.”
3. 77% of Twitter customers really feel extra optimistic about manufacturers which might be neighborhood and society targeted.
4. 67% of B2B entrepreneurs use Twitter as a digital marketing tool.
5. 54% of Twitter’s viewers is extra more likely to buy new merchandise.
6. Twitter has 41.5 million monetizable each day lively customers in america.
7. Twitter generated $1.18 Billion in income within the second quarter of 2022.
8. Twitter has a market cap of $29.56 billion as of September 2022.
9. 40% of Twitter customers buy a product after coming throughout it on the platform.
10. 85% of SMB customers on Twitter say offering customer support is essential.
11. 53% of Twitter customers will probably be the primary purchasers of latest merchandise.
12. Corporations utilizing Twitter for customer support see a 19% carry in buyer satisfaction.
13. 50% of customers use Twitter, whereas 36% comply with manufacturers on Twitter.
14. 40% of the customers admitted buying one thing they noticed on Twitter.
15. 92% of corporations tweet greater than as soon as a day.
16. 93% of brand name followers on Twitter plan to purchase from them.
17. 69% of brand name followers on Twitter have already bought from them.

The This fall of 2022 was a nightmare for Twitter promoting income. In accordance with Platformer, “In 2022, Twitter’s advert income within the EMEA area decreased by 15%, and the corporate noticed a 49% decline in promoting bookings for November.”

However Twitter is profitable again the belief of its advertisers by promising new advert placement controls, in-house content material moderation, and promising promoting incentives.

All that appears to be working if we have a look at the tweet under.

If we glance previous the present state of affairs, Twitter qualifies as a very good promoting platform for companies of all sizes.

When working adverts on Twitter, you want to be a bit cautious. Keep away from utilizing hashtags except it’s a hashtag marketing campaign, as adverts with no hashtag obtain 23% extra engagement.

Have a look at a number of the essential Twitter stats to be sure to nail the advert specifics.

1. Twitter’s cost-per-mile (CPM) is the bottom of all the most important platforms.
2. In Q2 of 2022, Twitter’s promoting income totaled $1.08 billion, a rise of two%.
3. The forecasted worth of Twitter 2022 (This fall) advert income has slumped to $1.1 billion from $1.41 billion.
4. Twitter adverts attain 5.8% of the world inhabitants over the age of 13.
5. Twitter’s First View function will increase video viewing time by 1.4x.
6. Common Twitter Adverts ROI is 40% greater than different Channels.
7. The Price-per-engagement (CPE) on video adverts is now 50% decrease.
8. Twitter has a possible advert attain of 544.5 million.
9. In 2022, Twitter’s advert income within the EMEA area decreased by 15%, and the corporate noticed a 49% decline in promoting bookings for November.
10. Adverts with no hashtag obtained 23% extra engagement.
11. 29.6% of advert audiences are feminine, and 70.4% are male.
12. The very best attain rating of Twitter adverts is witnessed within the U.S., adopted by Japan.
13. The vast majority of advert audiences on Twitter are males from the age group of 25-34 and females from the 18-24 age group.
14. Advertisers noticed an increase of 89% in video completion charges.
15. Round 164 million adverts are proven on Twitter each day.